Citi Builder

Product Design

Headquaters

New York, New York

Industry

Banking

Services Provided

Prototyping

UI Design

User Flows

The Client

Citi, a leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments, and institutions with a broad range of financial products and services.

The Challenge

Citi aimed to create a platform that could help investors, developers, municipalities, and community members make impactful, place-based investments. The challenge was to design a tool that could provide detailed, data-driven insights into various communities, including socioeconomic needs, climate data, and investment incentive eligibility.

The Solution

The solution was Citi Builder, a free and refined data-driven platform that provides users with a wealth of information about all census tracts in each of the cities on the platform. This includes people, place, and development information, as well as data on each area’s climate risk, air quality, and richness of natural elements. Users can also filter census tracts by eight socioeconomic needs and view eligibility for three investment incentives.

The Result

City Builder has been successful in serving a diverse group of audiences interested in place-based investments. Since its launch in 2019, it has facilitated place-based investment in underserved communities around the U.S. and beyond. The platform continues to evolve, with ongoing updates and improvements to better serve its users and fulfill its mission of facilitating impactful, place-based investments.

Real Feedback, Real Results

Working with FLUEED is such a nice experience! Serious, innovative, flexible, open-minded and very professional. I greatly recommend

Karina Gibert – Data Scientist & Artificial Intelligence Director UPC

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