Microsoft Clarity lets you examine how visitors interact with your website. It supplements Google Analytics by providing user insights via features like heatmaps and session replays. What are Clarity's distinguishing qualities, and how might they improve the user experience on your website?
Microsoft Clarity is a behavioral analytics tool that generates visual insights from user interactions. Clarity provides a number of dashboards, heatmaps, and session replays that show which portions of your site receive the most—and least—engagement. It also contains features like anger clicks and dead clicks that help you identify problems that create confusion and poor performance.
Other analytics tools concentrate on factors like traffic, keywords, page popularity, and so forth, Microsoft Clarity focuses on the user experience to assist publishers in understanding how users interact with their website. User behavior data assists publishers in identifying areas for improvement, locating web page issues, and gaining insights into conversions, among other things.
Microsoft Clarity also includes machine learning and deep AI components in the background that generate insights automatically based on patterns generated by website user behavior. These insights are provided as ideas for additional inquiry and tracking. A publisher can use Clarity to see user engagement patterns on different areas of specific pages and to replay user sessions to learn how users interact with web pages.
User research, information architecture, prototyping, and testing consume numerous hours of designer time. Because they disclose which design decisions work and which don't, behavioral analytics are critical to this constant process of discovery and improvement. Microsoft Clarity, with its straightforward features and graphic simplicity, assists designers in translating complicated user behaviors into data-backed design decisions.
Microsoft Clarity is clearly not a competition to Google Analytics; rather, it complements it. As a result, it might be argued that comparing the two is inappropriate because they handle distinct problems. Clarity is a good product since it helps publishers boost conversions and sales, as well as the site visitor user experience. Clarity helps publishers detect and solve flaws in their site(s). Microsoft Clarity has no pricing plan; it is free regardless of how much traffic a site receives.