Google Analytics 4: All You Need To Know
Google announced the biggest major change to Google Analytics ever in October: Google Analytics 4
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With major improvements, there is a lot to understand, and it's reasonable to ask how this may influence your career or business. While there is no sign that classic GA will be phased out very soon, new properties now default to GA4. This is a strong indication that understanding Google Analytics 4 is worthwhile. In this article, we’ll cover everything you need to know to get started with Google Analytics 4

What’s New in Google Analytics 4?

Google Analytics 4 provides the ability to measure a wide range of data types, giving a powerful analytics experience that is built for the future. It enables organizations to observe unified user journeys across their websites and applications, as well as use Google's machine learning technology to surface and forecast new insights. Most crucially, it is designed to keep up with a dynamic ecosystem.

Google Analytics 4 is built with privacy in mind to give our customers and their users a better experience. It enables enterprises to address changing needs and user expectations by providing more comprehensive and granular data collection and usage controls. Importantly, IP addresses will no longer be stored in Google Analytics 4. These solutions and controls are especially important in today's worldwide data privacy market, where users are increasingly seeking greater privacy protections and data control.

Getting Started in GA4

Google Analytics 4 is intended to help you achieve your major goals, such as increasing sales or app installs, generating leads, or integrating online and offline customer engagement.

Increase ROI with data-driven attribution.

Analyze the full impact of your marketing across the customer lifecycle with data-driven attribution. Using your Analytics data, it grants attribution credit to more than just the last click and assists you in understanding how your marketing activities together influence your conversions. To optimize campaigns, you can export the analysis to Google Ads and Google Marketing Platform media tools.

Enable Your Insights

Integrations with other Google products, such as Google Ads, have been expanded to operate across your combined web and app data, making it simple to use Analytics insights to optimize your campaigns.

McDonald's Hong Kong exceeded its target of increasing mobile purchases by exporting a predictive audience of "likely seven-day purchasers" to Google Ads and increasing app orders by more than six times. The team observed a 2.3-fold boost in ROI, a 5.6-fold gain in revenue, and a 63% decrease in cost per action.

Focus on Your Enterprise Measurement Needs

Analytics 360's new sub and roll-up properties enable you to alter the structure of your Google Analytics 4 properties to fulfill data governance requirements. This guarantees that different teams or partners, such as advertising agencies, have access to the data they require while adhering to your regulations.

To satisfy rising demand, Analytics 360 now supports up to 125 custom dimensions, 400 audiences, and 50 conversion types per property. You'll also have piece of mind with service legal agreements (SLAs) covering the majority of essential functionality, such as data collection, processing, reporting, and attribution.


One of your most potent marketing tools is an analytics tool. It aids in the development of a knowledge of website traffic and how users act once on the site. Better insights from analytics equals better marketing decisions. GA4 is the much-needed analytics improvement. It gives marketers more flexibility and the ability to forecast user behavior while protecting user privacy. Once you've gotten beyond the learning curve, you'll discover that GA4's versatility and expanded insights are well worth the investment.

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